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Marketing Strategy

CASE STUDIES.

Hey and thanks for stopping by! These are some recent case studies that show how I work inside real business conditions. The ask is often for the higher level “marketing” or “messaging” but the underlying need is clarity, structure, and a way to move forward.

 

Each example reflects turning complexity into something usable:

  • turning ambiguity → structure

  • connecting strategy → execution

  • building systems that hold across touchpoints

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My work is all about clarifying positioning, structuring websites and content, and connecting strategy to execution in ways that improve how customers understand and engage.

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These examples span service-based businesses. though the work applies to:

  • DTC

  • retail

  • consumer brands

  • any company with a website, messaging, and growth pressure

01

Sharity Global

Turning strong thinking and significant impact into a usable foundation that supports how the business communicates, sells, and grows. This work included:

   

  • Clarified positioning

  • Restructured the website

  • Built a connected content and conversion system for a strategic advisory firm

Go
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02

Affirma

Simplifying a founder led, relationship-driven consultancy into a clear, focused model,we enabled the business to communicate clearly and scale more intentionally. This included: 

   

  • Brand articulation

  • Defining offerings

  • Website redesign

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Go

03

Tia B. Coachman

Translating intuitive work into a clear foundation that supports communication, decision-making, and business growth without flattening what makes the experience effective. Here we:

  

  • Full brand strategy

  • Identity

  • Website architecture

  • Website design & launch

Go
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04

Yoli Pantry

Building a content system that connects brand, business, and execution. We moved the founder from reactive posting to a structured approach that supports wholesale growth, brand building, and long-term DTC expansion.

 

Our work included:

  

  • Defining the business and brand foundation

  • Building a full content system (strategy & planning)

  • Executable production and publishing workflow

Go
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05

Anywhere Pickleball

Structuring a go-to-market system for a consumer brand that had launched without traction.  

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So we created a clear, connected path to market by bringing structure to positioning, channels, and execution so efforts could build toward traction instead of staying fragmented.

 

This spanned:

  

  • Brand positioning + audience definition

  • Website strategy, architecture, and copy

  • Go-to-market strategy and channel roles

  • Content and blog structure

  • Affiliate program strategy and setup

  • Execution planning and launch support

Go
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