Areas of Interest

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ATTACHMENT  |   BEHAVIOR  |  NEUROLOGY  |  LEADERSHIP  |  LIVED EXPERIENCE

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My background in psychology spans academia, research, clinical practice, crisis response, and operations.

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These experiences shape how I understand people, systems, and change. It’s the foundation of how I listen, notice patterns, and make sense of what’s happening beneath the surface. It's also shaped my human-first approach. 

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This training gives me a solid understanding of human behavior and neuroscience. How we find motivation, experience resistance, navigate stress responses, make meaning, and communicate all shape the workplace. The ways people adapt when things feel uncertain or overloaded must be part of business IMO.

 

This area of study taught me to work with complexity instead of trying to simplify it away.

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In practice, this means clients feel seen without being pathologized. We can talk honestly about what’s working, what’s strained, and what’s getting avoided - while staying with the wise mind (I do not provide therapy and I will redirect us if conversation begins to veer in that direction).

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This lens helps ensure the strategies we build are usable by real humans, not just theoretically sound.

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Outside of my work, I'm currently looking at how intersection of behavior, cognition, and agency are being integrated (or not) in Large Language Models (the brain behind the AI's you can talk to). 

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PRODUCER  |  MAKEUP-ARTIST  |  ART DIRECTOR

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My background in film production spans indie and studio work across live action, motion graphics & animation, commercial, editorial, and emerging digital media.

 

Working in film production taught me how complex systems move under pressure. Tight timelines, limited resources, and many stakeholders all needing to stay aligned in order for anything to work.

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I learned how to translate vision into execution, coordinate across roles, and make decisions quickly without losing sight of the larger goal. When something breaks, you don’t panic... you adapt.

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Today, this shows up in how I help leaders move ideas into action. We focus on sequencing, clarity, and momentum, not just big-picture thinking.

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This experience keeps my work grounded in reality: what can actually be done, by whom, and in what order.

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While I'm no longer working  in this industry, I love staying connected. I recommend you follow and watch Yellow Balloon recently released from SUM SUM. And this doc made by a talented team including the director who I got to study under, years ago. And please go see something at the Tomorrow Theater when in pdx!

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EXECUTIVE PRODUCER  |  STRATEGIST  |   CREATIVE 

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My background in advertising spans brand, creative, and strategy across agencies, clients, and production environments.

 

Advertising trained me to understand attention, messaging, and perception — not as manipulation, but as communication under constraint.

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I learned how to clarify what matters, cut through noise, and express complex ideas simply without losing integrity. Just as importantly, I learned how easily messaging can drift when it’s disconnected from truth.

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With clients, this translates into language that feels accurate and usable. We can get away from chasing trends and generic tactics, because articulating what’s real and letting that guide builds a lasting foundation.

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This is why my work tends to reduce effort rather than add more. When the message is clear, everything downstream gets easier.

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While I no longer work inside traditional advertising, the discipline stays with me. Clarity, restraint, and respect for the audience still shape how I think and work. Just in service of things I actually believe in.

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LEADERSHIP  |  STRATEGY  |  CONTENT PRODUCTION  |  CRISIS COMMS  |  PR

 

My background in marketing spans leadership, strategy, content production, and crisis communications across growing and changing organizations of all sizes.

 

Marketing taught me how strategies behave once they leave the room. How plans meet reality. How capacity, timing, and context matter as much as intent. And how to balance building a brand with integrity that also performs well.

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I learned how growth actually happens - slowly, unevenly, and often in ways that don’t match the original plan. This gave me a strong respect for iteration and restraint.

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In my work now, this shows up as practical guidance. We articulate brands and design strategies that fit the business as it is, and support sustainable growth and longevity.

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This keeps clients from overbuilding, overcommitting, and burning energy on things that don’t move the needle.

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I still stay close to this work, especially where clarity and timing matter most, because how something is introduced often determines how it’s received and sustained.

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CONSULTANT  |  EXECUTIVE  |  BOARD MEMBER  |  SYSTEMS DESIGNER  |  ADVISOR

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My work in systems and strategy brings these threads together into a single, integrated practice. It’s where psychology, execution, communication, and growth intersect.

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I've learned how organizations behave as living systems... how decisions ripple, how structures create pressure, and how misalignment quietly compounds over time. This is the layer where I help clients slow down just enough to see what’s actually happening, then redesign with intention.

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The result is clarity that lasts beyond our work together because the system makes sense given the realistic factors and needs.

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Beyond designing durable systems, this work builds shared capacity. I help leaders develop the judgment and skills to navigate complexity well beyond our time together.

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SOME HIGHLIGHTS OVER THE YEARS...

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I’ve worked across:

• early-stage startups, small to medium businesses, and long-established organizations

• private companies, nonprofits, and public-sector teams

• moments of growth, transition, and crisis

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Over time, that’s included:

• 20+ years across creative, marketing, and systems work

• leadership and advisory roles across 30+ industries

• work spanning indie teams to global organizations

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A few signal moments along the way:

• producing a Super Bowl commercial

• board service with both for-profit & non-profit organizations

• a NASA CubeSat mission that went to the moon (what a dream!)

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Alongside paid work, I’ve supported:

• healthcare access, human rights, and community safety efforts

• advocacy, mutual aid, and professional education initiatives

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Taken together, this work reflects a career shaped by curiosity, responsibility, and a commitment to building things that hold up in the real world.

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