To bring you real strategy, I need to have a solid understanding of your business. And to trust me to help, you need to know how I think, how I show up, and what it’s like to work together. 

Advising gives us that foundation while bringing you support immediately.

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I recommend beginning with weekly sessions for three months. 

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Here, we set goals and talk through what’s working. What’s not. What you’re stuck on. And what you’re aiming for.

If advising shows us that business strategy articulation or brand work makes sense, we can create a custom scope that is based on your needs.

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Every client starts with advising. Some get a consult on brand work. Some get a little extra support building their business roadmap or supporting their team. And others stick with advising as they lead their growth.

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I find that most often, consulting is not necessary because I can give you the tools and guidance to use them yourself. That's the best case scenario!

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See the areas I'm able to consult on below.

For organizations where growth, change, or strain has made existing structures stop working (as expected with growth).

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This work focuses on how your organization actually operates. Including decision-making, roles, communication, team dynamics, and the human constraints shaping daily work. It ranges from diagnostic assessments, audits, and workshops to strategy sessions and whatever deliverables are called for - it is custom to each business. 

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I work closely with leadership to identify where friction is coming from, what’s being over-relied on, and where the organization is compensating instead of being supported. This gives us a holistic view to ensure we address the challenges and changes you're navigating. 

Strategic advising is woven throughout so changes are internally understood, owned, and lasting.

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You leave with: clearer structure, better decision flow, team cohesion, and systems that reduce drag instead of creating more work.

A no-prep, real-talk working session to get all the key information in one place.

 
We’ll walk through your model, values, differentiation, audience signals, leadership voice, and brand behaviors.
 

You show up as yourself and I will lead us through, conversationally, to get all the info needed for a strong brand strategy that is an extension of your business model. 

You leave with: a fully articulated brand strategy with guides that provide a clear operating foundation for your marketing.

Turning strategy into language you can actually use.

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This phase translates the strategy into messaging pillars, your brand voice expressed, and usable, high-context language that you can use across channels. 

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This becomes your reference point for all comms moving forward. And a guide that makes producing content easier and more consistent.

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You leave with: strategic message clarity, brand voice copy, headline options, and an internal alignment tool.

Strategy implementation recommendations for visual identity and design. 

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This phase translates the strategy into strategic creative direction helping your designer to integrate the dynamic brand we create together.

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When needed, I can provide recommendations on design partners. And with any partners I introduce you to, I am happy to include time for me to provide a handoff and/or support the implementation process if needed. 

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You leave with: support for implementing across visual communication and assets that deeply and clearly express your full brand strategy. 

This is where we can bring the brand work to life across your site and digital channels. This can happen through edits or starting from scratch. That depends on your needs and resources. 

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If you already have a website and we are articulating your brand, I can include a website audit with recommendations on how to bring the brand in with minimal or low effort. And if we're building a brand from scratch, I can deliver the website architecture and copy. We will scope this to your specific needs. 

You leave with: a custom mix of audits & strategic recommendations, website architecture & copy, messaging that reflects the value you deliver (to use across your marketing channels). Whatever the mix, you'll get brand continuity. 

A plan that articulates what you want to say, where you want to say it, and how to say it well. This is specifically useful when you are going to bring on a person or team to help with marketing execution. 

I’ll help you create a content approach that matches your goals, your brand, your capacity, and your style. This is about building consistency, not a content mill. 

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This work will include channel recommendations, pillars & topics, messaging & copy, and platform-specific guidelines.

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You leave with: a custom and immediately actionable content plan, creative examples (to use and guide), a content calendar, and brand-aligned guidelines.

Short-term strategic content support - only when it makes sense. This spans from stepping in fractionally as an EP or Strategist, creating copy across channels, and designing content ecosystems. 

Keep in mind, I charge a consulting rate, not IC rates. This is because I bring the strategy, brand lens, and writing craft together, regardless of the delivery.

This is not a long-term solution. If you need to get content up and running... this is one option for support (I can also provide you with other people and teams to reach out to!)

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Best for quick launches, visibility pivots, creating a large bucket of strategic content in one fell swoop, crisis communications, or high-leverage campaigns.

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You leave with: high-quality strategic architecture & copy that supports both brand and performance metrics.