Experience & Perspective
In Total
Working across industries, disciplines, and company sizes… I started in advertising, first in production, then creative, then executive roles. I shifted into tech leading marketing, operations, and business outcomes with early and mid stage startups.
I’ve fundraised on Sandhill Road. Helped manage a merger and growth after an acquisition. And scaled companies YoY by setting and driving business and brand strategy. Now I advise leaders directly. I've done the work I now support.
Breadth
Working across 30+ industries—from aerospace to mental health, CPG to professional services, and banking to food & bev—I’ve supported early-stage startups, global brands, and many inflection points that happen in between.
I’ve led client strategy and production inside agencies, built brands from the ground up, and managed ops and marketing departments during massive internal growth.
I now guide business owners through high-stakes pivots, scaling challenges, and team restructuring. I help leaders calm the chaos, make critical decisions, and build systems that actually hold.
This breadth is what lets me meet people exactly where they are, make fast sense of what’s happening, and move work forward with clarity.
Depth
I’m a systems thinker with a bias toward action.
I’ve built teams from scratch, led marketing and ops through startup scale-ups, managed rebrands and org restructuring, and helped companies navigate acquisitions and funding rounds. Work that requires clear thinking in complex moments, and making sense of people, process, and power dynamics simultaneously.
I’ve learned to look for what’s underneath:
The patterns shaping behavior, the decisions being avoided, the subtle friction points. My job is to make those things visible and actionable so strategy actually moves. I don’t stay in a single lane because business doesn’t work that way, this is part of why advising is the best place to begin. So we can move across brand, operations, team dynamics, and leadership development. It all connects, and knowing how to move between dynamically is key to long term sustainability.
